Topline Margin ImprovementWhere is Duinhof Foods leaking margin?
This is what the outcome of a Topline Margin Improvement scan looks like. Duinhof Foods does not exist: it is a bakery producer with 88 business customers that we invented to show the analysis. In a real scan, this is where your own customers, products and agreements appear.
From gross price to what is left
The price waterfall lists all discounts one below the other: on the invoice, as an annual bonus, as a promotional contribution and as a payment discount. Many companies only see the invoice discount.
Discount versus performance
Each dot is a customer. Horizontally: how much discount the customer receives. Vertically: how their revenue developed. If discount produced growth, the dots would run from bottom left to top right.
The norm used for comparison is that of the customer’s own segment: retail is compared with retail, wholesale with wholesale.
Same product, different price
For each product, the net price each customer pays, as a percentage of the list price. The grey band shows where the middle half of the customers sit.
Here too, the comparison stays within the segment, so that like is compared with like.
The ten biggest margin leaks
Totalled per customer, with the type of leak. Click a row to see that customer’s price waterfall.
| Customer | Gross revenue | Discount | Growth | Type of leak | Potential |
|---|
Not every leak can be closed at once
Set how much you think you can recover for each type of leak. Some agreements are fixed or strategic; that is why the default is set to half.
Want to see this for your own company?
With one export of your invoice lines, we run this analysis on your own data. Four weeks, a fixed price, and afterwards you decide whether you want to go further.