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About us

Senior orchestration. Thirty years on the floor.

Supply Today orchestrates your operational transformation: a compact, senior team that knows the floor. We do not sell a report or a stand-alone piece of technology, but a working result.

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Who we are

An orchestrator, not a supplier

We stay until it works: we deliver neither a report nor a machine, but an operation that runs. We combine deep operational expertise with workable technology and the capacity to change — and stay on board until the transformation delivers. For more than thirty years, on the floor at manufacturers, retailers and wholesalers.

We are not tied to any product of our own. For each challenge we put together the right combination from a network of proven technology partners — and sometimes none is needed. Who those partners are and what they do is set out under pillars and partners.

The core team

Who works on your programme

A programme is led by one of these five: senior orchestrators with final responsibility, from the first business case to a working operation. Behind them are specialists who join when their field is called for, with the capacity to do the hands-on work. Hover over a photo and click for the profile.

Portrait of Ardy Thoonsen
Ardy Thoonsen
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Portrait of Jaap Eikelboom
Jaap Eikelboom
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Portrait of Niels Kruijer
Niels Kruijer
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Portrait of Jan van der Oord
Jan van der Oord
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Portrait of Martijn Scholtes
Martijn Scholtes
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Four of these five have worked on the same floor together — including at a fresh food processor, where a stalled automated factory was running profitably again within five months. Before that, Ardy and Jaap did the mechanisation of a textile retailer together — four and a half years, from business case to ramp-up. Not a loose group of consultants, but a team with a shared track record.

Specialists involved

Specialists who join when their field is called for

Alongside the core team, we work with a fixed group of specialists we call on per challenge. They are not your point of contact, but they do work on your programme when their field is called for.

Portrait of Henkjan van Slooten
Henkjan van Slooten
Architecture and construction — designs the building around the operation and supervises construction while that operation keeps running.
Portrait of Jan Willem Helfrich
Jan Willem Helfrich
Network studies, outsourcing and contracts — calculates where distribution is best located, and runs the tender and negotiation when part of the logistics is outsourced.
Portrait of Robert Steenhof
Robert Steenhof
Production integration — brings new production lines and existing processes together into one working whole.
Portrait of Rutger Mans
Rutger Mans
Change management and leadership — coaches managers when a new way of working calls for different behaviour.
Portrait of Jethro Groenheide
Jethro Groenheide
Retail logistics — knows the chain from distribution centre to store shelf and where it can get stuck.
Portrait of Karel Kruijer
Karel Kruijer
Analysis and process description — carries out the production and logistics analyses, supports project teams and documents the processes.

And we scale with the challenge. If a programme calls for IT expertise, purchasing power or extra implementation capacity, we bring in professionals for it — not by default, but when the scale or the content requires it.

For the analyses we prefer to work with your own people: the teams who run the process every day, and the young potentials who still look at it with fresh eyes. That is not a cost consideration but a substantive one: those who have measured for themselves where the time leaks away do not need to be convinced later. And the knowledge stays in your organisation instead of with us.

You can meet the people who will work on your programme during the exploration.
What we stand for

Three principles, in every programme

Bottleneck first
We start from your operational problem — never from a solution we want to sell. Technology is the accelerator, not the goal.
Technology and people
Technology, process, organisation and people — shoulder to shoulder with your middle management, so that it sticks on the floor.
Until it delivers
We stay on board until the daily delivery promise is met structurally. A working result, not a report or a stand-alone piece of technology.
Meet the team
A no-obligation introduction, or straight away a clearly scoped exploration on site. We are happy to come to your floor.
Arrange an introduction
Supply Today
We orchestrate your operational transformation. From technology to a working operation — for over 30 years.
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